Promotional Products

Why Promotional Products?

In today's information-intensive world, it's hard for any business to attract potential customers. Promotional products offer a tangible opportunity to get your company's name out to its target market — and keep it there.

The promotional items that you choose are limited only by your own imagination and intent. They range from traditional items — such as calendars, coffee mugs, t'shirts, bags and baseball caps — to innovative items like candy and nuts, stadium blankets, toy cars and trucks, electronic devices, puzzles, games and first aid kits. Whatever items you pick, all should bear your logo and contact information.

Maximize your investment. Here are a few tips to make the most of this time-tested sales and marketing resource:

Know what you want the promotional item to do for your business. Build awareness of your company? Increase sales? Thank your customers? Have clear goals in mind from the start in order to purchase items that make sense for your business. Which product best targets your demographic?

Keep artwork simple.  A clean one or two colour design is easy to visualize, easy to logo onto a wide variety of products and usually is less expensive than a detailed multicolour image.  Suit the logo and message to the product and it's use. 

Stick to a budget. Putting your logo on a coffee mug or a mouse pad tells customers that you've arrived and you're in business for the long haul. Avoid overspending: Identify your costs up front, factor theminto your overall marketing budget and pricing strategy, and keep careful track of all expenses — especially indirect costs like shipping and handling and storage.

Look for Partnership opportunities. If you'd like to offer gifts at one of your events, ask a supplier or a fellow entrepreneur to share the cost. In exchange, recognize them by placing their logo on the gift. Joint promotional efforts strengthen relationships with suppliers and community. They make a statement about your commitment.

Promotional products do have a shelf life-use them! Don't buy more than you need. Use all that you buy within one year. This ensures a fresh look to each promotion you do. If you have extras left over from an event-use as community donations, displays for future events or donate to a school for their fundraisers. Vary the promotional item you choose on a regular basis.

** For Hundreds of Promotional Ideas You Can Look Right Here **

Contact Hitec Printing and Brazen Canadian

Hitec Printing / Brazen Canadian
Phone: 250-334-3656 or 1-800-811-8799 in Canada
Fax: 250-897-3135
Email: Contact Hitec Printing
Storefront and Mailing Address: 479 4th St. Courtenay, B.C. V9N 1G9
(*3 Blocks up from the Courtenay and District Museum and Palaeontology Centre)